In addition to being an AWS Data Exchange launch partner, X-Mode previously created the first-ever Data as a Service offering for AWS Marketplace. Subsequently, X-Mode’s uniquely capable location data — 70% of which is accurate to within 20 meters or less — was made available on DSPs and DMPs across the programmatic space. X-Mode recognizes the opportunity that these platforms present to data-driven advertisers, and is thrilled to partner with PushSpring. X-Mode’s location data, unlike offerings from competitors, is built from non-bidstream, SDK data which is sourced from an ecosystem of over 400 non-ad-supported, utility apps.
PushSpring’s Audience Marketplace is a one-stop platform for publishers and advertisers to leverage custom audiences to improve targeting, re-engagement, CTR, and more. With its easy-to-use interface, Pushpring grants its partners access to a wealth of data and insights to craft better campaigns across multiple devices. Now augmented with high-quality location data from X-Mode, Pushspring is an indispensable tool for the modern digital marketer.